The expression language of the economy and business refers to an extremely heterogeneous linguistic reality. For some, it denotes all text and talk produced by economic agents in the pursuit of economic activity, for others the language used to write or talk about the economy or business, that is, the language of the economic sciences and the media. Both the economy and business contain a myriad of subdomains, each with its own linguistic peculiarities. Language use also differs quite substantially between the shop floor and academic articles dealing with it. Last but not least, language is itself a highly articulate entity, composed of sounds, words, concepts, etc., which are taken care of by a considerable number of linguistic disciplines and theories. As a consequence, this research landscape offers a very varied picture.
The state of research is also highly diverse as far as the Romance languages are concerned. The bulk of relevant publications concerns French, followed at a certain distance by Spanish and Italian, while Romanian, Catalan, and Portuguese look like poor relations. As far as the dialects are concerned, only those of some Italian cities that held a central position in medieval trade, like Venice, Florence, or Genoa, have given rise to relevant studies. As far as the metalanguage used in research is concerned, the most striking feature is the overwhelming preponderance of German and the almost complete absence of English. The insignificant role of English must probably be attributed to the fact that the study of foreign business languages in the Anglo-Saxon countries is close to nonexistent. Why study foreign business languages if one own’s language is the lingua franca of today’s business world? Scholars from the Romance countries, of course, generally write in their mother tongue, but linguistic publications concerning the economic and business domain are relatively scarce there. The heterogeneity of the metalanguages used certainly hinders the constitution of a close-knit research community.
Aidan Pine and Mark Turin
The world is home to an extraordinary level of linguistic diversity, with roughly 7,000 languages currently spoken and signed. Yet this diversity is highly unstable and is being rapidly eroded through a series of complex and interrelated processes that result in or lead to language loss. The combination of monolingualism and networks of global trade languages that are increasingly technologized have led to over half of the world’s population speaking one of only 13 languages. Such linguistic homogenization leaves in its wake a linguistic landscape that is increasingly endangered.
A wide range of factors contribute to language loss and attrition. While some—such as natural disasters—are unique to particular language communities and specific geographical regions, many have similar origins and are common across endangered language communities around the globe. The harmful legacy of colonization and the enduring impact of disenfranchising policies relating to Indigenous and minority languages are at the heart of language attrition from New Zealand to Hawai’i, and from Canada to Nepal.
Language loss does not occur in isolation, nor is it inevitable or in any way “natural.” The process also has wide-ranging social and economic repercussions for the language communities in question. Language is so heavily intertwined with cultural knowledge and political identity that speech forms often serve as meaningful indicators of a community’s vitality and social well-being. More than ever before, there are vigorous and collaborative efforts underway to reverse the trend of language loss and to reclaim and revitalize endangered languages. Such approaches vary significantly, from making use of digital technologies in order to engage individual and younger learners to community-oriented language nests and immersion programs. Drawing on diverse techniques and communities, the question of measuring the success of language revitalization programs has driven research forward in the areas of statistical assessments of linguistic diversity, endangerment, and vulnerability. Current efforts are re-evaluating the established triad of documentation-conservation-revitalization in favor of more unified, holistic, and community-led approaches.
Edgar W. Schneider
English clearly is the world’s most widely used language in the early 21st century: the language of formal and other interactions in very many countries, the main tool of globalization, and the default choice for transnational communication. Initially, the expansion of the British Empire, beginning in the 17th century and driven by various motives for colonization, brought it to all continents: North America and the Caribbean, the southern hemisphere (including Australia, New Zealand, South Africa, and other territories), and also Asia, Africa, and the Pacific region. In contact with indigenous languages new, increasingly stable and localized varieties of English with properties and functions of their own have grown in many countries. These varieties have come to be summarily labeled as “World Englishes,” and a new subdiscipline in linguistics has emerged since the 1980s investigating their features and conditions of use. They have conventionally been classified according to their status in specific countries and territories, as native, second, or foreign languages, respectively, and several theoretical models have been proposed to account for their status, developments, and mutual relationships. Vibrant changes of the recent past, broadly associated with a sociolinguistics of globalization and increasing superdiversity, have continued to push the dissemination of English to new contexts, both socially and individually, and a “post-varieties approach” is now being envisaged.
A wide range of facts and issues can be discussed and investigated when addressing World Englishes. The basic perspective, obviously, concerns the sociohistorical diffusion of the language: Who brought English to which territories, when, and why? And how has the language been transformed in different places? It has been argued convincingly (in the “Dynamic Model” of the evolution of Postcolonial Englishes) that despite all geographical, historical, and social differences, amazing similarities in the emergence of these new varieties, grounded in principles of sociolinguistic accommodation and identity transformations, can be identified. In all contexts and territories, contact with local and other languages has been determinative, usually via the process of second-language acquisition of English by indigenous people. Language policies and their implementation by means of strategies of language pedagogy have played a major role, and all of this is shaped decisively by linguistic attitudes—the question of what speakers and authorities believe about such emerging varieties and their relationship to norms of correctness. Also, specific structural patterns and types of linguistic phenomena can be observed in all these varieties on all levels of language organization.
Consequently, the notion of “English” today needs to be retuned from thinking of it as a single, monolithic entity, a linguistic “standard” and a reference system, to understanding it as a set of related, structurally overlapping, but also distinct varieties, the products of a fundamental “glocalization” process with variable, context-dependent outcomes.