The expression language of the economy and business refers to an extremely heterogeneous linguistic reality. For some, it denotes all text and talk produced by economic agents in the pursuit of economic activity, for others the language used to write or talk about the economy or business, that is, the language of the economic sciences and the media. Both the economy and business contain a myriad of subdomains, each with its own linguistic peculiarities. Language use also differs quite substantially between the shop floor and academic articles dealing with it. Last but not least, language is itself a highly articulate entity, composed of sounds, words, concepts, etc., which are taken care of by a considerable number of linguistic disciplines and theories. As a consequence, this research landscape offers a very varied picture.
The state of research is also highly diverse as far as the Romance languages are concerned. The bulk of relevant publications concerns French, followed at a certain distance by Spanish and Italian, while Romanian, Catalan, and Portuguese look like poor relations. As far as the dialects are concerned, only those of some Italian cities that held a central position in medieval trade, like Venice, Florence, or Genoa, have given rise to relevant studies. As far as the metalanguage used in research is concerned, the most striking feature is the overwhelming preponderance of German and the almost complete absence of English. The insignificant role of English must probably be attributed to the fact that the study of foreign business languages in the Anglo-Saxon countries is close to nonexistent. Why study foreign business languages if one own’s language is the lingua franca of today’s business world? Scholars from the Romance countries, of course, generally write in their mother tongue, but linguistic publications concerning the economic and business domain are relatively scarce there. The heterogeneity of the metalanguages used certainly hinders the constitution of a close-knit research community.
Edgar W. Schneider
English clearly is the world’s most widely used language in the early 21st century: the language of formal and other interactions in very many countries, the main tool of globalization, and the default choice for transnational communication. Initially, the expansion of the British Empire, beginning in the 17th century and driven by various motives for colonization, brought it to all continents: North America and the Caribbean, the southern hemisphere (including Australia, New Zealand, South Africa, and other territories), and also Asia, Africa, and the Pacific region. In contact with indigenous languages new, increasingly stable and localized varieties of English with properties and functions of their own have grown in many countries. These varieties have come to be summarily labeled as “World Englishes,” and a new subdiscipline in linguistics has emerged since the 1980s investigating their features and conditions of use. They have conventionally been classified according to their status in specific countries and territories, as native, second, or foreign languages, respectively, and several theoretical models have been proposed to account for their status, developments, and mutual relationships. Vibrant changes of the recent past, broadly associated with a sociolinguistics of globalization and increasing superdiversity, have continued to push the dissemination of English to new contexts, both socially and individually, and a “post-varieties approach” is now being envisaged.
A wide range of facts and issues can be discussed and investigated when addressing World Englishes. The basic perspective, obviously, concerns the sociohistorical diffusion of the language: Who brought English to which territories, when, and why? And how has the language been transformed in different places? It has been argued convincingly (in the “Dynamic Model” of the evolution of Postcolonial Englishes) that despite all geographical, historical, and social differences, amazing similarities in the emergence of these new varieties, grounded in principles of sociolinguistic accommodation and identity transformations, can be identified. In all contexts and territories, contact with local and other languages has been determinative, usually via the process of second-language acquisition of English by indigenous people. Language policies and their implementation by means of strategies of language pedagogy have played a major role, and all of this is shaped decisively by linguistic attitudes—the question of what speakers and authorities believe about such emerging varieties and their relationship to norms of correctness. Also, specific structural patterns and types of linguistic phenomena can be observed in all these varieties on all levels of language organization.
Consequently, the notion of “English” today needs to be retuned from thinking of it as a single, monolithic entity, a linguistic “standard” and a reference system, to understanding it as a set of related, structurally overlapping, but also distinct varieties, the products of a fundamental “glocalization” process with variable, context-dependent outcomes.
Elizabeth Lanza and Hirut Woldemariam
The linguistic landscape (henceforth LL) has proven to be a fruitful approach for investigating various societal dimensions of written language use in the public sphere. First introduced in the context of bilingual Canada as a gauge for measuring ethnolinguistic vitality, in the 21st century it is the focus of a thriving field of inquiry with its own conference series, an increasing number of publications, and an international journal dedicated exclusively to investigating language and other semiotic resources used in the public arena. The scholarship in this domain has centered on European and North American geographical sites; however, an increasingly voluminous share of studies addresses the LL of sites across the world through both books and articles. African contributions have added an important dimension to this knowledge base as southern multilingualisms bring into question the very concept of language in that speakers and writers draw on their rich linguistic repertoires, avoiding any compartmentalization or separation of what is traditionally conceived of as languages. The LL of Ethiopia has contributed to this growing base of empirical studies in the exploration of language policy issues, identity constructions, language contact, and the sociolinguistics of globalization. A new language policy of ethnic federalism was introduced to the country in the 1990s following a civil war and through a new constitution. This policy was set to recognize the various ethnolinguistic groups in the country and the official use of ethnic/regional languages to satisfy local political and educational needs. Through this, languages previously unwritten required a script in order for speakers to communicate in them in written texts. And many regions have chosen the Latin script above the Ethiopic script. Nonetheless, some languages remain invisible in the public sphere. These events create an exciting laboratory for studying the LL. Given the change of language policy since the late 20th century and the fast-growing economy of Ethiopia (one of the poorest countries on the continent) the manifest and increasingly visible display of languages in the LL provides an excellent lens for studying various sociolinguistic phenomena.
Tej K. Bhatia
Bilingualism/multilingualism is a natural phenomenon worldwide. Unwittingly, however, monolingualism has been used as a standard to characterize and define bilingualism/multilingualism in linguistic research. Such a conception led to a “fractional,” “irregular,” and “distorted” view of bilingualism, which is becoming rapidly outmoded in the light of multipronged, rapidly growing interdisciplinary research. This article presents a complex and holistic view of bilinguals and multilinguals on conceptual, theoretical, and pragmatic/applied grounds. In that process, it attempts to explain why bilinguals are not a mere composite of two monolinguals. If bilinguals were a clone of two monolinguals, the study of bilingualism would not merit any substantive consideration in order to come to grips with bilingualism; all one would have to do is focus on the study of a monolingual person. Interestingly, even the two bilinguals are not clones of each other, let alone bilinguals as a set of two monolinguals. This paper examines the multiple worlds of bilinguals in terms of their social life and social interaction. The intricate problem of defining and describing bilinguals is addressed; their process and end result of becoming bilinguals is explored alongside their verbal interactions and language organization in the brain. The role of social and political bilingualism is also explored as it interacts with individual bilingualism and global bilingualism (e.g., the issue of language endangerment and language death).
Other central concepts such as individuals’ bilingual language attitudes, language choices, and consequences are addressed, which set bilinguals apart from monolinguals. Language acquisition is as much an innate, biological, as social phenomenon; these two complementary dimensions receive consideration in this article along with the educational issues of school performance by bilinguals. Is bilingualism a blessing or a curse? The linguistic and cognitive consequences of individual, societal, and political bilingualism are examined.
Ingrid Tieken-Boon van Ostade and Carmen Ebner
Taking a sociolinguistic approach to prescriptivism in English usage, this article presents different methods by which highly frequent usage problems can be analyzed as to their current acceptability. These methods comprise different ways of studying a selected number of well-known items—try and/try to, the placement of only, the split infinitive and the dangling participle—focusing on their treatment in British and American usage guides from the beginning of the prescriptive tradition onward, combined with the application of special elicitation techniques to probe the views of informants. Such a multi-modal approach represents a distinct improvement from earlier attempts at presenting targeted groups of informants with attitude surveys only. By studying representative samples of British and American usage guides, the article shows that attitudes became more lenient across time (though not for all usage problems analyzed), with the sociolinguistic variable age playing an important role in the process, but also that instead of usage guides becoming more descriptive in the course of the history of the tradition, today in effect two trends can be distinguished in the type of usage advice given. While one trend indeed shows an increasingly descriptive approach to the items treated, a continuing proscriptive approach characterizes usage guides published down to the beginning of the 21st century.
Aidan Pine and Mark Turin
The world is home to an extraordinary level of linguistic diversity, with roughly 7,000 languages currently spoken and signed. Yet this diversity is highly unstable and is being rapidly eroded through a series of complex and interrelated processes that result in or lead to language loss. The combination of monolingualism and networks of global trade languages that are increasingly technologized have led to over half of the world’s population speaking one of only 13 languages. Such linguistic homogenization leaves in its wake a linguistic landscape that is increasingly endangered.
A wide range of factors contribute to language loss and attrition. While some—such as natural disasters—are unique to particular language communities and specific geographical regions, many have similar origins and are common across endangered language communities around the globe. The harmful legacy of colonization and the enduring impact of disenfranchising policies relating to Indigenous and minority languages are at the heart of language attrition from New Zealand to Hawai’i, and from Canada to Nepal.
Language loss does not occur in isolation, nor is it inevitable or in any way “natural.” The process also has wide-ranging social and economic repercussions for the language communities in question. Language is so heavily intertwined with cultural knowledge and political identity that speech forms often serve as meaningful indicators of a community’s vitality and social well-being. More than ever before, there are vigorous and collaborative efforts underway to reverse the trend of language loss and to reclaim and revitalize endangered languages. Such approaches vary significantly, from making use of digital technologies in order to engage individual and younger learners to community-oriented language nests and immersion programs. Drawing on diverse techniques and communities, the question of measuring the success of language revitalization programs has driven research forward in the areas of statistical assessments of linguistic diversity, endangerment, and vulnerability. Current efforts are re-evaluating the established triad of documentation-conservation-revitalization in favor of more unified, holistic, and community-led approaches.
Interest in the linguistics of humor is widespread and dates since classical times. Several theoretical models have been proposed to describe and explain the function of humor in language. The most widely adopted one, the semantic-script theory of humor, was presented by Victor Raskin, in 1985. Its expansion, to incorporate a broader gamut of information, is known as the General Theory of Verbal Humor. Other approaches are emerging, especially in cognitive and corpus linguistics. Within applied linguistics, the predominant approach is analysis of conversation and discourse, with a focus on the disparate functions of humor in conversation. Speakers may use humor pro-socially, to build in-group solidarity, or anti-socially, to exclude and denigrate the targets of the humor. Most of the research has focused on how humor is co-constructed and used among friends, and how speakers support it. Increasingly, corpus-supported research is beginning to reshape the field, introducing quantitative concerns, as well as multimodal data and analyses. Overall, the linguistics of humor is a dynamic and rapidly changing field.
This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of Linguistics. Please check back later for the full article.
The linguistic study of literature addresses the ways in which language is differently organized in verbal art (literature). Form is added to language, altered, attenuated, and differently grouped. These different kinds of organization are normatively subject to limits, some derived from limits on general or language-specific linguistic form. However, linguistic form can, in principle, be altered in any way at all, in avant-garde texts, for instance, or to produce artificial languages for literature; this possibility raises the general question of whether some organizations of literary language are cognitively transparent and others are cognitively opaque.
Of the various added forms, the most extensively studied has been metrical form, which requires the words of the text to be grouped into lines. Metrical form combines a non-linguistic counting system with a rhythmic system, which adapts the rhythmic systems of ordinary phonology. The metrical line may have a special status, as a cognitively privileged level of grouping, possibly because it is fitted to working memory. Rhyme and alliteration are two common kinds of added form; most linguistic interest has been in what counts as “similarity of sound” between two words, whether at a surface or underlying level. Rhyming and alliterating words are distributed relative to the grouping into lines and other constituents. The other major kind of added form is parallelism, where two sections of text are structurally similar, usually in syntax and vocabulary.
All literary texts have a discourse structure, which includes division into various types of group or constituent, including the division of a narrative into episodes, exploiting verbal cues of episodic boundaries. Narratives also require the tracking of referents such as people and objects across the discourse, which draws on the study of pronominals. Literary texts may also have a distinctive vocabulary, borrowing or inventing words to an unusual degree, and engaging in various kinds of word play.
Literary texts have “style” and “markedness,” ways in which the language varies in noticeable ways but without coding a different linguistic semantics. These stylistic variations are sometimes treated as having determinate interpretations, but there are also approaches to stylistic variations in literature, which treat them as having a non-determinate relation to meaning. Literature cannot have a different semantics or pragmatics from ordinary language, but meaning can be “difficult” in literature in ways not characteristic of much ordinary language (but in common with ritual speech and other ways of speaking).
A major mode of linguistic investigation involves corpora, over which statistical analyses are undertaken. This has a relation to the question of whether our literary-linguistic knowledge has a probabilistic basis, a question that ties the study of language to questions of expectation in aesthetics (e.g., music) more generally. Literature exists in various modalities—writing, oral literature, and signed literature—and linguistic approaches to literature have been sensitive to this, as well as to the special questions about how texts are set to music in songs.