Elizabeth Lanza and Hirut Woldemariam
The linguistic landscape (henceforth LL) has proven to be a fruitful approach for investigating various societal dimensions of written language use in the public sphere. First introduced in the context of bilingual Canada as a gauge for measuring ethnolinguistic vitality, in the 21st century it is the focus of a thriving field of inquiry with its own conference series, an increasing number of publications, and an international journal dedicated exclusively to investigating language and other semiotic resources used in the public arena. The scholarship in this domain has centered on European and North American geographical sites; however, an increasingly voluminous share of studies addresses the LL of sites across the world through both books and articles. African contributions have added an important dimension to this knowledge base as southern multilingualisms bring into question the very concept of language in that speakers and writers draw on their rich linguistic repertoires, avoiding any compartmentalization or separation of what is traditionally conceived of as languages. The LL of Ethiopia has contributed to this growing base of empirical studies in the exploration of language policy issues, identity constructions, language contact, and the sociolinguistics of globalization. A new language policy of ethnic federalism was introduced to the country in the 1990s following a civil war and through a new constitution. This policy was set to recognize the various ethnolinguistic groups in the country and the official use of ethnic/regional languages to satisfy local political and educational needs. Through this, languages previously unwritten required a script in order for speakers to communicate in them in written texts. And many regions have chosen the Latin script above the Ethiopic script. Nonetheless, some languages remain invisible in the public sphere. These events create an exciting laboratory for studying the LL. Given the change of language policy since the late 20th century and the fast-growing economy of Ethiopia (one of the poorest countries on the continent) the manifest and increasingly visible display of languages in the LL provides an excellent lens for studying various sociolinguistic phenomena.
Jeff Good and Pierpaolo Di Carlo
This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of Linguistics. Please check back later for the full article.
The pervasiveness of multilingualism throughout the African continent has led it to be viewed as Africa’s “lingua franca.” Sociolinguistic research on this topic has concentrated mostly on urbanized areas where, as a norm, individual language repertoires are dominated by the interplay between European ex-colonial languages, African lingua francas, and local languages, and where language ideologies emphasize the ordering of languages in a hierarchy that is tied to social status. Similar situations are also found also in rural areas of Africa. However, recent research suggests that the dynamics of multilingualism in some rural regions, in particular those characterized by high linguistic diversity, can be of quite different character than urban ones and that the methods required to study them are distinct from those that have been used to examine urban domains.
In particular, case studies drawn from rural areas of West and Central Africa document the presence of individuals possessing linguistic repertoires that are primarily oriented around local languages, ideologies, and practices that do not clearly fit with what is known from urban environments. One feature that is shared by all of the available case studies is the relatively negligible role played by prestige and prestige-related notions in the local systems of language valorization. What has been observed, instead, suggests that motivations to learn different local languages, and to use them in interaction, stem from ideologies in which language is the primary means for representing one’s relationship with land or membership in a given village community or kin group, rather than serving to construct traits associated with essentialist identities. Further features of these language ideologies—and their ramifications—are still being researched, but they are already revealing hitherto unnoticed systems of indexicality, indicating that they are likely to lead to important theoretical refinements for the sociolinguistic investigation of language and identity.
The most important theme that emerges from the existing literature is the extent to which rural multilingualism is linked to the specific dynamics holding among communities that are near to each other rather than being a reflection of a more general, externally imposed value system. While this result makes it difficult to characterize rural multilingualism as a single, coherent phenomenon, it does point to the need for a shared toolkit of research strategies, for exploring and analyzing it in more detail. In particular, ethnographic methods are required to ascertain the major local social meanings that language choice both reflects and constructs; micro-ethnographic research is additionally important as a means to focus on how individual repertoires are tied to specific life histories rather than assuming that groupings that are salient to the outside researcher (e.g., villages or speech communities) are the relevant units of analysis.
These diverse local patterns, however, do often align with certain broad, persistent cultural features of Sub-Saharan Africa that interact with language choice. This includes, for instance, a common linkage of language, secrecy, and beliefs in the supernatural, which likely influences not only multilingual practices but also the use of language-like codes such as special registers. Such cultural features can also be seen to structure aspects of language use in urban domains, indicating that a full understanding of African multilingualism requires careful consideration of contexts like linguistically diverse rural areas that maximize opportunities for observing the kinds of language dynamics that were mostly likely to have characterized the continent before the beginning of colonialism.
Pidgin languages sometimes form in contact situations where a means of communication is urgently needed between groups lacking a common code. They are typically less elaborate than any of the languages involved in their formation, and in comparison to those, reduction characterizes all linguistic levels.
The process is relatively uncommon, and the life span of pidgins is usually short – most disappear when the contact situation changes, or when another medium of intergroup communication becomes available. In some rare cases, however, they expand (both socially and structurally), and may even nativize, i. e. become mother tongues to their speakers (when they may be re-labelled “creoles”).
Pidgins are severely understudied, and while they are often mentioned as precursors to creoles, few linguists have shown a serious interest in them. As a result, many generalizations have been based on extremely limited amounts of data or even on intuition. Some frequently occurring ones is that pidginization is a case of second language acquisition, that power and prestige are important factors, and that most structures are derived from the input languages. My work with pidgins has led me to believe the opposite to be true in these cases: pidgins form through a trial-and-error process, where anything that is understood by the other party is sanctioned, this process is one of collaborative language creation (rather than one involving one group of teachers and one group of learners), and much of what finds its way in the resultant contact language do so independently of what the creators spoke prior to their encounter.
As for theoretical implications, pidgins may shed light on which features in traditional languages are necessary for communication, and which are superfluous from the point of view of pure information transmission.
Ingrid Tieken-Boon van Ostade and Carmen Ebner
Taking a sociolinguistic approach to prescriptivism in English usage, this article presents different methods by which highly frequent usage problems can be analyzed as to their current acceptability. These methods comprise different ways of studying a selected number of well-known items—try and/try to, the placement of only, the split infinitive and the dangling participle—focusing on their treatment in British and American usage guides from the beginning of the prescriptive tradition onward, combined with the application of special elicitation techniques to probe the views of informants. Such a multi-modal approach represents a distinct improvement from earlier attempts at presenting targeted groups of informants with attitude surveys only. By studying representative samples of British and American usage guides, the article shows that attitudes became more lenient across time (though not for all usage problems analyzed), with the sociolinguistic variable age playing an important role in the process, but also that instead of usage guides becoming more descriptive in the course of the history of the tradition, today in effect two trends can be distinguished in the type of usage advice given. While one trend indeed shows an increasingly descriptive approach to the items treated, a continuing proscriptive approach characterizes usage guides published down to the beginning of the 21st century.
Klaus Beyer and Henning Schreiber
The Social Network Analysis approach (SNA), also known as sociometrics or actor-network analysis, investigates social structure on the basis of empirically recorded social ties between actors. It thereby aims to explain e.g. the processes of flow of information, spreading of innovations, or even pathogens throughout the network by actor roles and their relative positions in the network based on quantitative and qualitative analyses. While the approach has a strong mathematical and statistical component, the identification of pertinent social ties also requires a strong ethnographic background. With regard to social categorization, SNA is well suited as a bootstrapping technique for highly dynamic communities and under-documented contexts. Currently, SNA is widely applied in various academic fields. For sociolinguists, it offers a framework for explaining the patterning of linguistic variation and mechanisms of language change in a given speech community.
The social tie perspective developed around 1940, in the field of sociology and social anthropology based on the ideas of Simmel, and was applied later in fields such as innovation theory. In sociolinguistics, it is strongly connected to the seminal work of Lesley and James Milroy and their Belfast studies (1978, 1985). These authors demonstrate that synchronic speaker variation is not only governed by broad societal categories but is also a function of communicative interaction between speakers. They argue that the high level of resistance against linguistic change in the studied community is a result of strong and multiplex ties between the actors. Their approach has been followed by various authors, including Gal, Lippi-Green, and Labov, and discussed for a variety of settings; most of them, however, are located in the Western world.
The methodological advantages could make SNA the preferred framework for variation studies in Africa due to the prevailing dynamic multilingual conditions, often on the backdrop of less standardized languages. However, rather few studies using SNA as a framework have yet been conducted. This is possibly due to the quite demanding methodological requirements, the overall effort, and the often highly complex linguistic backgrounds. A further potential obstacle is the pace of theoretical development in SNA. Since its introduction to sociolinguistics, various new measures and statistical techniques have been developed by the fast growing SNA community. Receiving this vast amount of recent literature and testing new concepts is likewise a challenge for the application of SNA in sociolinguistics.
Nevertheless, the overall methodological effort of SNA has been much reduced by the advancements in recording technology, data processing, and the introduction of SNA software (UCINET) and packages for network statistics in R (‘sna’). In the field of African sociolinguistics, a more recent version of SNA has been implemented in a study on contact-induced variation and change in Pana and Samo, two speech communities in the Northwest of Burkina Faso. Moreover, further enhanced applications are on the way for Senegal and Cameroon, and even more applications in the field of African languages are to be expected.
The study of sociolinguistics constitutes a vast and complex topic that has yielded an extensive and multifaceted body of scholarship. Language is fundamentally at work in how we operate as individuals, as members of various communities, and within cultures and societies. As speakers, we learn not only the structure of a given language; we also learn cultural and social norms about how to use language and what content to communicate. We use language to navigate expectations, to engage in interpersonal interaction, and to go along with or to speak out against social structures and systems.
Sociolinguistics aims to study the effects of language use within and upon societies and the reciprocal effects of social organization and social contexts on language use. In contemporary theoretical perspectives, sociolinguists view language and society as being mutually constitutive: each influences the other in ways that are inseparable and complex. Language is imbued with and carries social, cultural, and personal meaning. Through the use of linguistic markers, speakers symbolically define self and society. Simply put, language is not merely content; rather, it is something that we do, and it affects how we act and interact as social beings in the world.
Language is a social product with rich variation along individual, community, cultural, and societal lines. For this reason, context matters in sociolinguistic research. Social categories such as gender, race/ethnicity, social class, nationality, etc., are socially constructed, with considerable variation within and among categories. Attributes such as “female” or “upper class” do not have universal effects on linguistic behavior, and sociolinguists cannot assume that the most interesting linguistic differences will be between groups of speakers in any simple, binary fashion. Sociolinguistic research thus aims to explore social and linguistic diversity in order to better understand how we, as speakers, use language to inhabit and negotiate our many personal, cultural, and social identities and roles.
The concept of Africa requires reflection: what does it mean to study a social phenomenon “in Africa”? Technology use in Africa is complex and diverse, showing various degrees of access across the continent (and in the Diaspora, and digital social inequalities—which are part and parcel of the political economy of communication—shape digital engagement. The rise of mobile phones, in particular, has enabled the emergence of technologically mediated literacies, text-messaging among them. Text-messaging is defined not only by a particular mode of communication (typically written on mobile phones, visual, digital), but it also favors particular topics (intimate, relational, sociable, ludic) and ways of writing (short, non-standard texts that are creative as well as multilingual). The genre of text-messaging thus includes not only short message service (SMS) and (mobile) instant-messaging (which one might call prototypical one-to-one text messages), but also Twitter, an application that, like texting, favors brevity of expression and allows for one-to-many conversations. Access to Twitter is still limited for many Africans, but as ownership of smartphones is growing, so is Twitter use, and the African “Twittersphere” is emerging as an important pan-African space. At times, discussions are very local (as on Ghanaian Twitter), at other times regional (East African Twitter) or global (African Twitter and Black Twitter); all these are emic, folksonomic terms, assigned and discussed by users. Although former colonial languages, especially English, dominate in many prototypical text messages and on Twitter, the genre also provides important opportunities for writing in African languages. The choices made in the digital space echo the well-known debate between Chinua Achebe and Ngũgĩ wa Thiong’o: the Africanization of the former colonial languages versus writing in African languages. In addition, digital writers engage in multilingual writing, combining diverse languages in one text, and thus offer new ways of writing locally as well as shaping a digitally-mediated pan-African voice that draws on global strategies as well as local meaning.
Matthew J. Gordon
William Labov (b. 1927) is an American linguist who pioneered the study of variationist sociolinguistics. Born and raised in northern New Jersey, Labov studied English and philosophy at Harvard University (BA, 1948) and worked as an industrial chemist for several years before entering graduate school in linguistics at Columbia University in 1961. He completed his PhD in 1964, under the direction of Uriel Weinreich. He worked at Columbia until 1971, when he joined the faculty of the University of Pennsylvania, where he taught until his retirement in 2014.
Labov’s influence on the field began with research he conducted in graduate school. His study of changing pronunciations on Martha’s Vineyard, the subject of his master’s thesis, introduced a method for observing sound change in progress and broke with tradition by exploring social motivations for linguistic innovations. For his PhD dissertation, Labov carried out a study of dialect patterns on the Lower East Side of New York City. Using a systematic, quantitative methodology, he demonstrated that linguistic variation is socially stratified, such that the use of pronunciation features (e.g., dropping of post-vocalic /r/) correlates with social class, ethnicity, etc. in regular patterns. Labov’s early research was greatly influential and inspired many scholars to carry out similar projects in other communities. The paradigm came to be known as variationist sociolinguistics.
Much of Labov’s scholarship seeks to advance our understanding of language change. Historical linguists traditionally study completed linguistic changes, often long after they occurred, but Labov developed a method for examining active changes through a quantitative comparison of speakers representing several generations. This approach produces a new perspective on the change process by revealing intermediate stages. Labov has brought insights from this research to bear on theoretical debates within historical linguistics and the field more broadly. His work in this area has also documented many active sound changes in American English. Among these changes are innovations underway in particular dialects, such as the vowel changes in Philadelphia, as well as broader regional patterns, such as the Northern Cities Shift heard in the Great Lakes states.
Throughout his career, social justice concerns have fueled Labov’s research. He has sought to demonstrate that the speech of stigmatized groups is as systematic and rule-governed as any other. He led a pioneering study in Harlem in the late 1960s that shone new light on African American English, demonstrating, for example, that grammatical usages like the deletion of the copula (e.g., He fast) are subject to regular constraints. Labov has served as an expert witness in court and before the U.S. Congress to share insights from his study of African American English. He has also worked to promote literacy for speakers of non-standard dialects, carrying out research on reading and developing material for the teaching of reading to these populations.